SAAS is currently becoming a predominant method of software delivery—and for perfectly good reasons. After all, irrespective of the type of business you run, using specific marketing features and capabilities included in SAAS platforms could help you generate more brand awareness, broaden your reach, and acquire more leads and customers than you would with a traditional marketing software product.

In this blog, we’ll focus on 2 important areas of SAAS: marketing centralization and customer relationship management (CRM). Because both of these business areas were created in the digital age, there is a strong synergy between them. Exactly that synergy—which exists not only between marketing centralization and CRM but also among other areas of your business—is the reason why you need a state-of-the-art SAAS solution. Only an advanced SAAS platform, like the one we provide at Blitz Software Solutions, can go beyond simple system integration and ensure that different parts of the system work together towards a shared goal for the true digital transformation of your business.

Blitz Software Solutions: Marketing Centralization and Automation

In a nutshell, our SAAS platform provides a comprehensive all-in-one marketing solution tailored to assist SMBs in automating and simplifying different business and marketing processes while also enhancing the interactions with their audience.

Besides allowing you to break free from the shackles of manual, repetitive tasks and engage with potential customers more effectively, our platform offers a centralized dashboard that encompasses all the tools you need to create, manage, and monitor marketing activities and processes. These tools cover all of the essential aspects of your online business journey, including marketing/sales funnels, SMS and email campaigns, voice call management and automation, appointment scheduling, etc.

In addition, the ability to execute complex and automated SMS sequences, email campaigns, and marketing/sales funnels is what makes our SAAS platform excel in marketing automation. And with our drag-and-drop form, survey, and funnel builder, crafting engaging, high-converting landing pages, surveys, and marketing/sales funnels has never been easier. Our software solution also provides a series of built-in scheduling tools, making it easier to book and manage meetings with clients and prospects.

Since our SAAS solution offers the convenience of managing all of your marketing and many of your business processes within a single platform, you’ll be able to streamline workflows, reduce the need for multiple software subscriptions, and eliminate constant app switching. The ability to access and control most of your activities from one place will not only save you a lot of time, money, and effort but will also amplify your business’s capabilities, empowering you to deliver a more integrated and personalized experience to your audience.

Blitz Software Solutions: All The CRM Tools You Need Under One Roof

The CRM capabilities integrated into our all-in-one marketing platform empower effortless marketing campaign automation and effective lead nurturing through personalized communication. Here are some of the key features:

• Advanced lead management – Our solution provides a series of advanced lead management features, which allow users to prioritize and manage leads more efficiently. You can use a series of tools—such as 2-way automated SMS and MMS, call and voicemail management with call tracking and dashboard dialer, automated web chat and Facebook messenger conversations that can also be incorporated in marketing workflows—which are integrated into our SAAS platform to help you increase awareness, identify prospects, communicate with them, monitor and respond to conversations, and automate follow-up processes. Additionally, our solution allows you to leverage AI and Machine Learning to create text conversations, customize messages, and even manage conversations without any human interaction. With our platform, you can also segment leads based on engagement or behavior, which can significantly increase the chances of conversion.

• Reporting and analytics – Our software solution provides a series of reporting and analytics tools, which allow you not only to track your marketing performance but also to identify areas for improvement. Furthermore, you can customize your reports for a clearer picture of your campaigns’ performance. To make things easier, our solution provides a comprehensive view of all the reports and analytics so you can see how your campaigns are progressing.

• Seamless integration with other tools – To allow users to streamline and automate different processes even further, our SAAS platform integrates seamlessly with a series of third-party apps and tools, including Google Ads, Facebook Ads, Mailgun, Twilio, Live Chat, Google My Business (GMB) Chat, ManyChat (which allows you to keep track of conversations and respond to comments on social media), Stripe, Zapier, and many more. 

In today’s highly competitive business landscape, marketing has evolved into a data-driven, multifaceted discipline. And so, the need to use an efficient marketing platform is no longer an option, but a necessity.

While the components of an effective marketing strategy still include understanding the target audience, choosing the most appropriate marketing channels, continuously optimizing content for conversions, and analyzing data, choosing the right SAAS platform for your business is like having a dedicated marketing team working tirelessly behind the scenes, enabling you to streamline your operations, reach your target audience with personalized messages, and generate more leads and conversions. Before you choose a marketing software solution for your business, it’s important to know that there is a real team of marketing professionals behind our SAAS platform, ready to offer you all the support you need in order to get the most out of it!